Hispanic Heritage Month, which takes place from September 15 to October 15, is right around the corner which means it’s time to start planning how you’ll be celebrating the occasion with your hourly employees! As companies work towards greater awareness of diversity, equity, and inclusion (DEI) in the workplace, it’s important that those who oversee hourly workers take great care in observing cultural celebrations like Hispanic Heritage Month.
Hispanic Heritage Month celebrates the contributions of Hispanic and Latino Americans to the cultural fabric of the United States. The annual celebration initially started out as Hispanic Heritage Week and was signed into law by President Lyndon B. Johnson. Hispanic Heritage Month begins on September 15 because this is the anniversary of the independence of Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Additionally, Mexico, Chile, and Belize celebrate their independence days around this time as well.
Empanadas, churrasco, ceviche, oh my! There is no tastier way to honor Hispanic and Latino cultures than with food. During Hispanic Heritage Month consider engaging local Hispanic and Latino-owned eateries to create a menu your employees can enjoy throughout the workday! Take your employees on a tour of Latin America through all of the fantastic foods the region has to offer.
The simplest way to observe Hispanic Heritage Month is by donating to organizations that support and elevate the Hispanic and Latino communities. Be sure to let your hourly employees know about the donation so they can see your commitment to celebrating Hispanic Heritage Month and uplifting Hispanic and Latino Americans.
Does your store or branch have its own social media accounts? If so, be sure to take some time and feature your Hispanic and Latino employees on your public-facing channels! Sit down with them for a quick interview that you can post on IGTV or ask them for a quote that you can promote on Twitter. If you don’t have social media accounts for your specific store location, reach out to corporate-level leaders for information on how your hourly employees can be part of broader social media campaigns. For instance, in 2020 Target shared employee stories about Hispanic and Latino heritage on their Team Target Instagram page. Connecting with the corporate-level social media team will allow your workers to get well-deserved exposure and recognition during Hispanic Heritage Month.
There are countless ways to observe Hispanic Heritage Month with hourly employees. We hope these three ideas serve as a springboard for your Hispanic Heritage Month celebrations!
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